Ms. Michelle Boykins
Senior Director of Communications
National Crime Prevention Council
Michelle Boykins is senior director of communications at the National Crime Prevention Council. She directs all operational aspects for the public education campaigns symbolized by McGruff the Crime Dog®, his nephew Scruff®, and the “Take A Bite Out Of Crime®” slogan and for communications, including media outreach and online communications and engagement. The multi-million dollar public education campaigns provide a tremendous return on investment by receiving an average of $60 million in donated media support. Ms. Boykins provides assistance to state and local law enforcement agencies that want to promote the McGruff public education campaigns locally and works with the media to encourage donated support for the campaign.
Through communications activities Ms. Boykins serves as a primary spokesperson for NCPC and leads a communications team that coordinates outreach to traditional news and social media outlets to get coverage for NCPC’s important crime prevention messages. She has secured major news coverage for NCPC from CNN, The New York Times and The Washington Post to being interviewed or quoted in numerous television, radio, and print media from MSNBC and FOX networks to CBS radio, Consumer Reports, Woman’s Day, and Popular Mechanics.
Before joining NCPC, Ms. Boykins had extensive experience in media relations at a top ten public relations firm and an association. She has a B.A. in Communications Studies from Virginia Polytechnic Institute and State University.
Thursday, September 19, 10:15-10:45am - How to Leverage Stakeholders and Maximize Outreach Panel Session